Exposure

 

If you’ve actually participated in selling on eBay, you’ve come to the realization that there are multiple types of casamento bonito e barato auctions you can utilize [assuming you have a high-enough feedback rating or a Verisign “check mark”].

 

It is outside the scope of this Special Folio to go into each one. The important thing to understand, is that with these different types of auctions are numerous, not-so-obvious Timeless Principles for getting noticed. 

 

One of which I shall bring this Special Folio to a close:

 

The “suggested serving” strategies [as presented by eBay] are not necessarily the most advantageous to your prosperity. Naturally, eBay desires your experience with them to be pleasurable enough so as to be repeatable. That said, they have their own self-serving interests to cultivate first- then yours.

 

So, use this leverage to your advantage! The timeless Principle you are about to [re] discover will work- not only on eBay, but- equally well- with search engines, classified ad sites, and other on-line auction houses.

 

As a real-life example of this Principle at work, let’s assume that you are selling small ticket [under $25.00], non-tangible offerings.

 

Let us also assume that you have acquired the “Buy Now” privilege. If not, you’ll have this Principle firmly in mind when you finally do!

 

Meanwhile- back to the e-book example covered above. 

 

You have not only deftly crafted your Labor of Love; you’ve uploaded it, created your payment button, included a few excellent bonuses, chose a suitable Web template, forged some highly compelling sales copy- brimming with personality and atmosphere- and even decided on a starting price of $9.99!

 

Here’s where your Marketing Strategy comes into play. At first glance Dutch Auctions seem like such a bargain- especially when, for a bit extra you can get a 10 day run instead of seven.

 

And since you are eBay savvy, after all, you decide to only post your auctions on Thursday afternoons- at 7:00 PT, let’s say- to get two full weekends of potential exposure.

 

Sound marketing tactics- right? Perhaps not…

 

First, there are a few other considerations, which include:

 

  • Is your product deliberately limited in quantity- the Scarcity Principle- or is your goal to keep on selling as many as you possibly can? 

 

  • Is your e-book serial or ISSN numbered?

 

  • Have you prepared a downloadable Special Report that highlights your offerings, while adding real value to the end reader; delivering nothing but juicy, zero-fluff content- perhaps even infused it with some good, clean humor or anecdotes? 

 

  • Do you already have an outline of your next Project, in the event that your e-book ends up attracting a strong following…

 

If you are selling a truly limited quantity of identical, non-tangible goods; then the Dutch Auction is a good advertising value- especially when combined with the ten day auction upgrade, depending on total quantity.

 

Back to the e-book example. 

 

After strong and careful deliberation, you finally decide that you are definitely after continuous, maximum exposure. 

And to make it as easy on yourself as possible, you’ve opted to exclusively use the “Buy Now” option; covering each, individual list fee within the price of your e-book.

 

The only way to make serious cash on eBay, and acquire the lifestyle you ultimately envision yourself living, is this:

 

Relentless Visibility. 

 

The American attention span is about as long as the average cell phone antenna. Add to that Americans are inherently lazy- it’s a knack that virtually all Americans seem to have wired in their DNA, from birth.

 

So how does this translate to you making more “hands-off”, truly passive money, more often- via eBay? Simple. 

 

As soon as someone else lists another item in the same category you get bumped a notch, and so forth. Sure, there are Top Position, featured options eBay will gladly sell you, but these are completely out of the budget for all but the wealthiest individuals or Power Sellers. 

 

The advantage to relisting it either once a day or as soon as you notice that you’ve slipped below the first page of listings, is that you remain constantly visible

 

In this aspect it is most advantageous to log into eBay multiple times throughout a day [if possible- especially on weekends] to keep a close eye on your visibility status; in terms of the first listings page of each of the categories that you uploaded your offerings to. 

 

With a little bit of extra time invested- you may very easily find your sales doubling, tripling even quadrupling; far greater than what they would have been…if you would’ve just “let happen as it may”!

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